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CRM Manager
Richemont
Senior · 8–10 yrs
Full-time
Milan, Lombardy, Italy
EUR 50k – EUR 60k
Job description
Marketing
Marketing
Senior · 8–10 yrs
## jobPostingInfo.jobDescription Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity. YOUR MIS…
Skills
Primary
Responsibilities
Develop and oversee global CRM strategy for Serapian across online and offline channels
Design and implement omnichannel client journey to enhance engagement and loyalty
Manage CRM tools including digital platforms like Salesforce, HubSpot, or Adobe Campaign
Analyze CRM KPIs to optimize retention, reactivation, conversion, and campaign performance
Lead integrated CRM campaigns via email, SMS, push notifications, and loyalty programs
Create advanced customer segmentation using behavioral and transactional data
Partner with retail teams to strengthen clienteling practices and CRM adoption in stores
Ensure data quality and compliance with privacy regulations and group guidelines
Oversee media budget and execute performance marketing campaigns in collaboration with agencies
Coordinate A&P budget planning, tracking, and reporting across regions