Own and publish the industry message house for the full ServiceNow platform

Lead marketing strategy for your industry within the cross-functional Industry POD

Own the Marketing BOM for all prioritized industry solutions

Direct ServiceNow's presence at first-party events

Partner with Demand Gen and Field Marketing to drive measurable pipeline

Translate platform and AI innovation into outcome-based narratives

Drive field adoption through enablement programs and seller certifications

Use AI tools as your primary workflow across research, drafting, content iteration