Participate actively in strategic decisions of the segment together with marketing and product management teams

Define and manage sales channels including rules and dynamics for distributors, direct importation, and local inventory

Be responsible for short- and long-term forecast (sales prediction) of both direct customers and distributors

Maintain direct contact with clients in field establishing and developing relationships with decision-makers, purchasing strategists, and technical team

Conduct continuous market analysis and research on client dynamic and competition

Identify and develop business growth opportunities, both current and potential, within assigned markets segments

Act as primary contract negotiator regarding commercial terms and serve as customer ambassador, trusted advisor, and defender of customer interests inside organization

Efficiently use Commercial Excellence tools and keep them updated (CRM)