Shape content pillars and storylines for thought leadership

Partner with integrated marketing leads to ensure editorial strategy flexes across buying groups and audiences

Define and maintain editorial calendar for Workflow

Uphold quality standards and editorial rigor across all content

Develop and pitch compelling story ideas grounded in original research

Conduct interviews, write, and edit long-form articles

Brief and prep executives and SME contributors for content participation

Assess content performance and translate data into actionable recommendations