Become an expert in ServiceNow Marketing and Sales processes and systems.

Serve as the directly responsible owner for a major GTM initiative, carrying it end to end across process design, business requirements, data integrity, and adoption.

Take ambiguous problems, ask the right questions, convene the right people, and define current and future state through structured working sessions and process design.

Document current- and future-state processes—turning working sessions into clear, maintainable process artifacts.

Translate process design into clear business requirements and acceptance criteria, and represent MarCom's interests within cross-functional system workstreams.

Define the handoffs, SLAs, and rules of engagement that govern how work moves between Marketing, GBA, and Sales for each initiative.

Partner with technical, data, and change management teams — owning the business definition and managing clean handoffs to their specialized execution via structured briefs.